AI has quietly become part of my design toolkit. Like many designers, I use it to speed up research, organise ideas, write drafts, and sometimes break through a creative block when the blank page feels a little too intimidating. It makes parts of the process smoother. Faster. And that efficiency is hard to ignore. But recently I’ve started to question what that speed might be replacing. Design has never really been about arriving at the answer quickly. The most interesting id

Rebranding is often talked about like it’s a quick makeover. A new logo, a few fresh colours, maybe a shiny new website and suddenly everything feels new again. But in reality, it’s rarely that simple. A rebrand is closer to a reset. It’s a moment where a business stops and asks itself: Who are we now, and how do we want to show up in the world? And that question tends to run deeper than fonts and colour palettes. Brands evolve in the same way people do. Markets shift, audie